DubDubai Marketplace
UAE Free Classifieds Platform
Project Overview
The Problem
UAE users lacked a free, secure, and local classifieds platform across key categories.
The Solution
DubDubai: a SSL-secured, free-to-use classifieds site in Cars, Property, Jobs, Pets, and more.
The Impact
Launched 2025, now hosts 8k+ of listings across 8+ categories.
What We Tackled
Most platforms charged fees or lacked UAE focus across multiple local categories.
Paid Listings
Users had to pay to list items
Limited Categories
Few sites covered only one domain (jobs or cars)
Security Concerns
Sites lacked SSL or moderation
"The platform is very easy to use for selling used products."
Seller
DubDubai
Research & Discovery
Site Audit
Local classifieds sites
Fees, narrow categories, and security lacking
User Surveys
UAE residents
Demand for free, multi-category, secure platform
Category Listing Checks
DubDubai
8+ live categories verified
Key Findings
Build & Launch Process
Platform Planning • 3 weeks
Define scope: free ads, SSL, categories & moderation
UX & Design • 4 weeks
Design ad posting and browsing flows
Build & QA • 5 weeks
Develop frontend, backend, SSL & moderation dashboard
Launch & Monitor • 2 weeks
Soft launch; seed initial listings and monitor usage
UI Showcase
The Solution
Delivered a free classifieds site with secure posting (SSL), admin moderation, and multiple key categories.
Free Ad Listings
Post ads across major categories without fee
Encouraged high volume of listings
SSL Secured
All site traffic encrypted
Built user trust in transactions
Multi-Category Support
Listings for Cars, Jobs, Property, Pets, Services, Electronics
All-in-one classifieds experience
Admin Moderation
Dashboard to review and manage listings
Ensured quality and compliance
Results & Impact
DubDubai launched as a free, secure classifieds platform, gaining traction across the UAE.
8k+ listings
Listings
Wide range of categories active
SSL + moderation
Security
Trust in posting and browsing
8+ categories
Category Coverage
Cars, Property, Jobs, Pets...
Provided UAE users with a trustworthy, fee-free classifieds hub; sets stage for future monetization via ads or premium listings.
"Buying and selling used products is now so easy and secure. I love the variety of categories available."
Key Learnings
Free and Secure
Free ads + SSL key for adoption
Cover trust and cost early
Broad Utility
Multiple categories attract more users
Scope MVP broadly
Moderation Matters
Listing quality builds community
Admin workflows are essential