Accessibility Tech2024 • Case Study

DeafTawk Plus

Enterprise Accessibility Dashboard

Timeline
3 months
My Role
Product Designer (Lead)
Team
Product Designer (Lead), PM, 2 Engineers, 1 UX Researcher
Tools
Figma, Notion, Miro, Zoom
DeafTawk Plus

Project Overview

The Problem

Businesses lacked real-time sign-language interpretation, causing long waits and low service accessibility for Deaf users.

The Solution

A tablet-first B2B SaaS for instant video interpretation, admin analytics, and multilingual support.

The Impact

68K+ mobile users; 3,200+ interpreters; US$1.5M revenue FY23; 25% MoM growth; deployed in Jazz centers and PTA offices.

The Problem We Solved

Before, deaf users had to book interpreters days ahead or rely on companions.

Slow Access

Bookings took hours to days

Limited Reach

Only mobile use, no on‑site support

No Enterprise Dashboard

Admins had no usage visibility

"We initially made sure you get the interpreter in a maximum of 60 minutes. But now... just 30 seconds."

Ali Shabbar, CEO, DeafTawk

DeafTawk

Research & Discovery

Partnership Launch

Jazz branches nationwide

Seamless tablet mode enabled in center rollout

Analytics Review

Average connection reduced from 60 min to <30 s

Expansion MoUs

PTA, Kingfisher

Institutional adoption across sectors

Key Findings

Speed critical: users expect <1 min connection
Multilingual support essential: Urdu, English, more
Enterprises need real-time dashboards

Design Process

Pilot Integration2 weeks

Tablet UI embedded in Jazz centers

Tablet UI prototypeConnection flow

Admin Dashboard3 weeks

Design analytics portal for usage, interpreters, sessions

Dashboard wireframesInteractive admin prototype

Sector Rollout4 weeks

Customize for PTA, Kingfisher

White‑label UISector onboarding flow

UI Showcase

UI Screen 1

The Solution

Tablet first, zero training UX delivering instant sign language interpretation with admin oversight.

Instant Video Interpretation

Connections drop to <30 seconds from 60 min

Dramatically improved user experience

3,200+ Interpreters

Availability in Urdu, English, Spanish, Chinese, Malay, Singaporean sign languages

Supports multiple regions/languages

Admin Analytics Dashboard

Usage metrics, session logs, interpreter performance

Enterprise-level visibility

Institutional Rollout

Deployed via MoUs with Jazz, PTA, Kingfisher

National-level reach

Results & Impact

DeafTawk Plus transformed accessibility by offering near-instant interpretation and enterprise-quality insights.

68K+ served

User Base

Expands reach through B2B channels

3,200+ interpreters

Interpreter Network

Scalability via large interpreter base

US$1.5 M FY23 +25% MoM

Revenue Growth

Viable B2B SaaS business

Deployed at Jazz, PTA, and Kingfisher; supports national public-service accessibility.

Aamir Ibrahim
"We're proud to be the first telco in Pakistan to ensure accessibility for all through DeafTawk’s innovative solution."
Aamir Ibrahim
CEO, Jazz

Key Learnings

Speed Builds Trust

Reducing wait from 60 min to 30 s transformed user perception.

Prioritize connection latency metrics.

Enterprise Buy-in Needs Analytics

Admins require dashboards to measure ROI.

Include usage tracking from day one.

Multi‑sector Flexibility

Different sectors have distinct flows and branding needs.

White-label and customizable UI.

Ready to Transform Your Product?

Let's discuss how strategic design can drive similar results for your business

Adnan Adil Product Designer, UX/UI Design Portfolio